Climate madness: British startup releases masks for cows

The British startup ZELP has developed a mask for cows that filters methane. They received a climate protection award for this – Prince Charles is thrilled about the project.

Climate madness - British startup releases masks for cows
Source: A special kind of stupid: WEF leader promoting cow masks. Screenshot from YouTube

ENB Editors Note: This is Bull Sh@#(Pun).  I absolutely cannot believe that this is even a discussion point. The Green New Deal on steroids.

The British startup ZELP has developed a mask for cows that filters methane. They received a climate protection award for this – Prince Charles is thrilled about the project.

It sounds like a belated April Fool’s joke: On May 24, 2022, the online portal Agrarheute reported that the British startup ZELP ( Zero Emissions Livestock Project ) had developed masks for cows. In this case, however, not to protect them from Corona, but to filter methane.

ZELP is currently testing various prototypes of the cattle masks, according to Agrarheute. These are already able to filter around 30 percent of the methane emitted by ruminants. In the future, this value should be increased to around 60 percent.

The highlight: ZELP was awarded the climate protection prize “Climate Design Award” for the “revolutionary” idea, which was created by WEF figurehead Prince Charles and designer Sir Jony Ive. The cattle mask was one of four winners and received a cash prize of the equivalent of 58 000 euros. Prince Charles supports face masks for cows to fight climate change.

The British monarch is one of the architects of the Great Reset, the name of the 50th annual meeting of the World Economic Forum (WEF), held in June 2020. It brought together high-profile business and political leaders, convened by Prince Charles. At the launch event for the Great Reset, he listed key areas for action, similar to those listed in his Sustainable Markets Initiative. These included draconian measures for net zero emissions globally as well as the introduction of carbon pricing.

To prove that this report was not a joke, the portal linked a video in its article that showed the enthusiastic heir to the throne presenting the project.

The 100-gram rubber masks with solar-powered fans are designed to direct the animals’ exhalations into a small chamber and then use chemical processes to convert methane into carbon dioxide, Agrarheute explained. But first farmers have to be convinced to actually use the masks.

One obstacle could be the rather high price: The use costs 45 dollars per cow and year, the equivalent of 41 euros. In addition, the masks would not bring any advantage for the farmer from an economic point of view.

In the comments below the article, readers legitimately wondered whether this message was some kind of joke. Agrarheute immediately confirmed that this was unfortunately not the case.

 

About Stu Turley 3344 Articles
Stuart Turley is President and CEO of Sandstone Group, a top energy data, and finance consultancy working with companies all throughout the energy value chain. Sandstone helps both small and large-cap energy companies to develop customized applications and manage data workflows/integration throughout the entire business. With experience implementing enterprise networks, supercomputers, and cellular tower solutions, Sandstone has become a trusted source and advisor.   He is also the Executive Publisher of www.energynewsbeat.com, the best source for 24/7 energy news coverage, and is the Co-Host of the energy news video and Podcast Energy News Beat. Energy should be used to elevate humanity out of poverty. Let's use all forms of energy with the least impact on the environment while being sustainable without printing money. Stu is also a co-host on the 3 Podcasters Walk into A Bar podcast with David Blackmon, and Rey Trevino. Stuart is guided by over 30 years of business management experience, having successfully built and help sell multiple small and medium businesses while consulting for numerous Fortune 500 companies. He holds a B.A in Business Administration from Oklahoma State and an MBA from Oklahoma City University.