I never dreamed that my podcast would reach the global market and the success that we have obtained. And when guests like Mark Masters are on the podcast, it really starts to sink in. The world is in crisis, and there is a great awakening happening. Will the political elite controlling the media act like a wolf in the corner? In my opinion yes, and in fact we have to move fast to save humanity. Being part of the solution is in our blood.
This podcast and outline from Mark Masters is the first in a series centered around changing the narrative and paradigm around energy and the media.
Mark A. Masters is the Chief Executive Officer of The Diamond Group, LLC,(TDG) a national media, broadcast television, network radio/podcasting strategic consulting firm. TDG helps clients solve structural impediments to growth and achieve breakthrough results with national audiences while eliminating structural waste in the process. With over 25 years of experience as a media CEO and over 35 years of experience in the media and technology industries, Mark is a nationally recognized media thought leader and innovator who has advised top chief executive officers such as Fox News Channel’s founding CEO (Roger Ailes), former General Electric CEO (Jack Welch), and a former United States President, to name a few. In 1992 Mark studied building quality into the process under then still-living legend and Quality Control Titan, Dr. W. Edwards Deming.
Mark has successfully built, launched and brought to national prominence seven of America’s top ten largest syndicated talk radio programs during his career, eclipsing both ABC Radio Networks and CBS/Westwood One Radio Networks for total national spoken word market share by 2008. Mark also built and launched three all-news only National Radio Networks (including Fox News Radio for the Fox News Channel) advised the CEO of FNC on the launch of the Fox Business Channel, became a joint partner in an international television production company, which produced five internationally recognized children’s series and scripted dramas in over 100 countries worldwide. Mark’s business philosophy is inspired by his key mentor, Dr. W. Edwards Deming, and Mark’s passion for innovation, quality, profitability, and serving underserved national audiences (for more see markmastersconsulting.com).
Our Podcast is summarized and expanded in the following points below and is meant to explore a unique end-to-end solution for a sector redefining media offensive combined with a thought leadership offensive over the national inflation/terrorism/Middle East War/Putin energy narratives. Each of the points listed below is directly energy-sector related, while simultaneously being top-of-mind for most Americans at present.
Understanding #1: With no friends in national media, the energy sector must become the media.
If top leaders within our energy sector believe they have “friends” within the national media, they are sadly mistaken. As a media CEO, I can confirm the energy sector has zero existing friends within the national governmental/media industrial complex. This is true while energy’s standard go-to – Capitol Hill lobbyists and ritzy PR firms – no matter how competent, will never even approach being a pale substitute for what a national media company’s distribution presence can cause in reshaping positive national consensus in favor of the domestic energy sector’s painfully needed resurgence.
If our domestic energy sector leaders continue to think they will eventually be treated rightly by US media companies, they will continue to wait until their own waiting unintentionally defaults into ceding the entire national energy debate to the radical left (and the environmentalists’ new capitalist-crushing religious system) in total. Yet this has tragically already happened.
There can only be one solution now — the energy sector’s leaders must stage a positively aggressive “takeover” of a portion of the national media complex by going into the media business themselves, doing so in order to save America’s energy independence, and with it, our entire way of life. Having a giant national media voice in this key debate is ultimately the only way America’s energy sector can positively reshape the narrative, reframe the debate, and thereafter save our way of life.
But how? By what method?
Simply put, the only way America’s energy sector is ever going to be able to reframe the entire energy debate nationwide is in like-minded, key energy executives getting organized and electing to become the media now, by either acquiring or directly building out a unique new national media voice within national media, without further delay. My team can help them do this — it’s what we do.
Understanding #2: ESG is a new form of “corporate communism” designed in part to curtail investment in the domestic energy producers who keep us free. ESG’s brutal tactics can and must be trumped by new, innovative solutions. Our media presence can reshape the national ESG debate entirely, such that its debilitating effects can be counteracted.
Assuming the domestic energy sector wishes to produce an entirely new level of petroleum energy at scale within a weirdly ESG-compliant America (which will effectively drive prices down internationally), it’s up to the energy sector’s leaders alone to completely reframe the entire current environmental debate in brand new dynamic terms, terms which can and will make America’s energy producers “heroes” to the common voter.
This can be done by creating a series of “earned media” solutions, which would methodically redefine several core energy narratives nationwide while also capturing the imagination of the public within that same narrative process. This would be a consensus-moving series of media efforts so effective that it would become worth a dollar equivalent in the billions of marketing dollars in purchased advertising (if done correctly) at a fraction of that cost. “Earned Media” is a term for free news coverage/airtime/print coverage value in advertising dollar spend equivalents.
Said narratives from our team will show how domestic energy plenty in America is a must and key to the following:
- Ending foreign wars
- Defunding Middle Eastern terrorism
- Saving American agriculture
All of these can be accomplished at the exact same time.
The energy sector already has most of the best kinds of solutions for the above, including carbon footprint-positive regenerative farming (for carbon capture). In addition, through our media team’s efforts, the energy sector would finally be able to claim the moral high ground for these stunning solutions. A national media voice must be present to tell these stories.
My team can do this.
Understanding #3: Domestic energy unleashed is a far better, faster solution to break the back of inflation than the Feds’ dangerous interest rate hikes will ever be. Our empowered domestic energy sector will also do more to end foreign wars than our own armed forces can.
We all already know that keeping domestic energy cheap is the fastest way of “breaking the back” of domestic inflation and very quickly so sense energy is an ever-present price inflater across every sector. President Trump knew well that cheap domestic energy would completely defund the likes of Putin, Hamas/Hezbollah, and Iran since expensive foreign energy profits only fuel both forms of foreign evil. So why did Biden pivot against Trump’s policies on domestic energy?
Understanding #4: An energy sector-supported media machine will make the energy sector beloved by the general public by first making the energy sector the saving benefactor of the downtrodden family farm. We can help the energy and agriculture sectors “fall in love” and “get married.”
So, how can the domestic energy sector become “heroes” to the vast general public in order to positively affect national consensus in energy’s favor?
We start out by showing how the energy sector will prove that saving our country doesn’t start at the governmental level ever but rather works best when initiated from within the highly innovative nature of America’s free enterprise system itself. In this case, we will demonstrate how the energy sector will act to ally with and thereby “save” the agricultural sector’s family farms, all without the need of governmental involvement to do so.
In this case, we would need to show why the biggest and most high-profile partner of the energy sector will always be the agriculture sector that feeds us all. My way of telling the energy sector’s “heroic story” to the public then is by having a period of time where leaders from the agriculture sector can tell America about how 30 or more mid-sized U.S. energy companies got together to offer qualifying suffering family farms “one year’s worth of free farm fuels to every family farmer in American who is experiencing severe business distress due to governmental policies alone.”(or a matching funds type offer).
Because this benevolent approach is a solution-based initiative presented as both thoughtful, authentic, and kind, it will effectively “shame” the corrupt media that has turned a blind eye to the American family farmers’ deep suffering for too long. This initiative will make the energy sector the single most beloved business sector in America within months of its announcement. This newly formed “energy/agriculture sector coalition to save family farms” can then later do state-by-state media-centric rallies for both helping to save the local family farm from high energy costs and from giant corporate farming interests as well. For starters, this would become an extraordinary PR victory for our energy sector partners as part of the design of this media process.
This approach would also bring necessary attention to ending foreclosures on the American family farmer. If done strategically for maximum media narrative impact, the energy sector can end up effectively playing economic, fiscal, and media “protector” — a pure benefactor role — to all of America’s domestic family farmers. This would first start with minority-owned, black family farmers, who have been hardest hit by the Biden economy. Without a media voice, the domestic energy sector has zero platforms by which to advocate for itself or the other sector it’s media efforts will be in part designed to publicly protect — agriculture and the family farm in particular. But with this authentically cool media approach, energy can save agriculture and small farms, and America will fall in love with that story’s real hero — the domestic energy sector, and more particularly, our coalition of positively-allied, 30 mid-sized domestic energy companies.
Understanding #5: It can only be the energy sector that can tell the agriculture sector’s story of heartbreak and suffering, and it can only be the agriculture sector’s family farmer who can tell the American public of the energy sector’s heroic story of human decency.
When the points noted above, within #3, occur, we can then move very quickly to involve almost every American-owned family farm (along with many within their family-owned supply chain businesses), utilizing them for media training, which we will further provide them, training them into far better media savvy skills where our on-air, pro-family farmers become media “talking heads.” They can be trained how to create “ratings spikes” from within almost every interview they do on all broadcast or online media, making them highly sought after by all other media as subject matter experts on agriculture and energy.
Our participating family farmers will not only be trained to tell American agriculture’s story in a powerful, consensus-moving, authentic style, but more importantly still, they will tell the domestic energy sector’s heroic story as well including why the 30 mid-sized energy companies (who will all work with and through us) are to be credited as the true new heroes to America’s family agriculture business.
Understanding #6: The energy sector owning the most important game changer — media — will save America by becoming the media rather than remaining its vandalized victim.
When the energy sector starts understanding why it must start owning a massive “bullhorn” within the national media complex itself, it will then tell America the true plight of the small American farmer everywhere. It will also offer thought leadership on exactly how the family farmer can and will be the best solution in providing environmentally popular carbon offsets via regenerative farming techniques, which do fully remove carbon from the air (as carbon offsets) in a way that further supports even more carbon-removal friendly domestic agriculture and the family farmer. This whilst making US energy’s carbon footprint ultimately shrink smaller than that of even poorly considered wind farms!
Understanding #7: The time is NOW and not tomorrow anymore.
None of the above can ever occur if the energy and agriculture sectors simply continue to stand aside and wait until the leftist-dominated media tell their best stories. Because the leftist media appear to actually hate those two sectors more than any others, that day will never come as those two sectors (America’s energy and agriculture sectors) are now “enemies” of the left by virtue of their very existence. If the energy sector wants the above positive steps to actually occur, the energy sector must have a major voice within national media, period. We can build that big voice platform for them — it’s what my team and I do.
Understanding #8: Energy sector CEOs need a powerful media bullhorn to ensure that America-loving, domestic energy-supporting Attorney General’s & local DA’s hold office in each state going forward from here.
If the domestic energy sector is ever going to overcome governmental “abuse of process” and finally end (or heavily curb) the corporate pro-communism of ESG business-killing restrictions, which exist within the quasi-governmental or media-governmental industrial complex, then it is up to the key mid-sized energy sector CEOs to also make sure they are actively supporting the other players who also matter in this “energy war.” These players are not necessarily governors, but rather are the state Attorney General’s and local District Attorney’s. If the domestic energy sector doesn’t fully consider why state AG’s and DA’d matter so very much, they will end up being crushed by George Soros-backed, anti-energy sector state AGs and local DAs – the same one’s going after Trump now. Again, the only way to ensure this is by key energy players owning the loudest, consensus-moving media “bullhorns” by creating their own beachhead within national media for the energy sector. This bullhorn would be used to support pro-freedom-loving AGs and DAs for public office in the process.
We can do this. It is what we do.
Understanding #9: Energy sector CEOs can and must learn how to control the national narrative by becoming “media-centric thought leaders” in every action they take from here forward.
Because energy sector CEOs don’t really understand how to enter into relationships with or ownership of the media space, they are at a severe disadvantage. Therefore, it should not come as a surprise when domestic energy producers are repeatedly attacked by the anti-domestic energy cartels of solar and wind electric, or defunded by woke ESG policies that affect their share prices. Corporate communism only exists today via ESG because the media narrative has been too long ceded to the radical left by virtue of the default of the energy sector itself, which has been far too busy to require an equal voice within the great debate.
That is a tragedy that must change, or America will become a bizarre experiment of what an advanced Western civilization looks like on expensive energy — a true Orwellian nightmare.
Understanding #10: Each energy CEO must take the 3 critical steps below.
In order to reverse the current media tide and reframe the entire energy debate nationwide, energy CEOs must take 3 critical steps now:
- Each energy CEO must seek to build, within their own energy companies, a purpose-built media division for the purpose of changing their own company’s public narrative to one that effectively breaks through past inattention by way of truthful, emotional narratives that deeply resonate with the common man or woman.
- Each energy CEO must further learn to become a go-to subject matter media expert on energy. They can each be trained to conversationally “own” media interviews within 60 seconds of the start of any interview. This will start to change the narrative but in baby steps.
My team and I can help the above to occur as well.
Step 3 is part of the final understanding below.
Understanding #11: Energy sector CEOs must put all differences aside now for the sake of the nation and work collaboratively to do a “hostile takeover” of aspects of the national media space in order to save America from totalitarian Marxism’s unaffordable energy nightmare.
When, or even while #10 above occurs, only then can the 3rd step of the three steps noted within #10 take place. That is where the best 30 mid-sized domestic energy CEOs start to collaboratively work together to fund an energy and agriculture media behemoth, which will act to completely reframe the entire domestic energy debate within the United States and afterward put together and host state and local political candidate debates, including presidential and federal policy debates.
This will not only end up affecting the overall composition of the House and Senate in each state but will also affect the federal government makeup and will ultimately positively redefine our government and its policies towards domestic energy and agriculture as the true national security necessities both sectors actually are to America’s security and independence.
In doing this, our coalition of energy players should consider drawing upon their own future congressional and senatorial candidates (for house and senate within state and federal elections) from amongst those same family farmers our happy energy coalition helped earlier to save!
Summation:
Steps 1 through 11 cannot and will not ever occur unless around 30 members of the domestic energy sector make a choice to save themselves, the agricultural sector, and America through energy becoming a giant voice within American media, because it is only by key players within the energy sectors and the agricultural sectors working together that we can truly tell America’s story now.
My team can build all of the mechanisms noted above, which are now needed to achieve everything outlined herein, and we can start building them now.
If the domestic energy sector is ever going to overcome governmental “abuse of process” and/or finally end/curb the ESG business-killing restrictions of the quasi-government & media/governmental complex, then they are going to need such a huge media “national bullhorn” presence that it will actually change national consensus enough to elect anti-Marxist candidates — our candidates! For more on media go to markmastersconsulting.com
Kind regards,
Mark Masters, for markmastersconsulting.com and The Diamond Group,LLC.
As stated above, this podcast and outline from Mark Masters is the first in a series centered around changing the narrative and paradigm around energy and the media. Thank you Mark for your time and leadership in the media, agriculture, and energy. – Stu
Please contact me or Mark for more information on the media initiative to help energy and agriculture save America.
Story On Churchhill being censored for 6 years ttps://markmastersconsulting.com/wp-content/uploads/Radio-Ink-Can-Talk-Radio-Change-History.pdf
Other great resources from Sandstone and Energy News Beat
Real Estate Investor Pulse
1031 Exchange E-Book https://alternativeinvestments.sandstone-group.com/en-us/tax-benefits-sandstone-group-0-1-1-0
ENB Top News https://energynewsbeat.co/top-news/
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Energy Dashboard https://app.sandstone-group.com/enb-dashboard-version-2
ENB Podcast https://energynewsbeat.co/industry-insights-2/
ENB Substack
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ENB Podcast with Mark Masters – Final Video Cut.mp4
Stuar t Turley [00:00:03] Hello, everybody. The United States is facing an energy crisis that was brought on by the media as one of the prime culprits. Today in my special guest. I have got a wild guest today. My name’s Stu Turley President of the Sandstone Group. And I’ve got the gentleman named Mark Masters. Mark has successfully built and launched and brought to a national prominence seven of America’s top ten largest syndicated talk radio programs, eclipsing both ABC Radio networks and CBS Westwood One radio networks for a total national spoken word market share by 2008. Mark has also built and launched all three news only radio networks, including Fox News for f n c advise the c e o of FNC on the launch of the Fox Business Channel and became a joint partner in an international television production company which produced five internationally recognized children’s series scripted dramas worldwide. Mark, I think your philosophy was and mentor was Dr. Edward Deming and his passion for innovation, quality and serving underserved national audiences. This is huge because we’re about to talk about some of those underserved markets. Mark, thank you so much for your time and I am so excited to get to visit with you.
Mark Masters [00:01:44] Well, thank you. I’m glad to be here. Great honor.
Stuar t Turley [00:01:47] I’ll tell you, and I have had the opportunity to chit chat a couple times for a couple of hours and mark your vision for what is going on in the in in energy market, the agricultural market and the media market. You’re at the crossroads of three disastrous topics that are coming across the world, and you’re starting of Rush Limbaugh, Tucker. Hannity Laura Ingraham.
Mark Masters [00:02:19] I didn’t know. I want to be clear. I didn’t start. Tucker. Rush is the one that started Radio National. Radio. Sorry, I didn’t start him. I’m more famous for Laura Ingraham, Michael Savage, Jerry Doyle. Tammy Bruce is on Fox because of me. Monica Crowley, syndicated. There’s just a lot of me syndicated and Alan Colmes for Fox. I don’t want to go through that whole list, but I built seven of the ten biggest shows because I understand audiences. And only about one out of 1000 local hosts can be syndicated because most radio hosts don’t resonate with most audiences. But some do. And the ones that do are speaking on behalf of their audience versus talking at them. Right. So Rush spoke on behalf of his audience, and he sort of awakened his audiences to things they already knew. So in that sense, he became he became an emotional necessity for most people, for their own sanity. He would break tension and he would build tension with making a point. He’d release that tension with humor, reset perspectives. And when you listen to Rush, you feel like you’re having emotional acupuncture, right? You’re laughing. He’s making you feel like life is not such that so much drama, right? You know, don’t don’t, don’t resent the other side. Help educate them, basically, because Rush is gone, in my opinion, because Rush is gone. Right. There is no opposing voice. That is that is sort of doing that right now for about 55 to 60% of the public, which shares the views. Right. On some level with Rush Limbaugh. People don’t realize that about two thirds of Rush’s audience were not conservatives. Right. Had about 50 million people inside it. But. But only about a third of those were conservative. The rest were independents and conservative Blue Dog Democrats. Most talk shows don’t get audience because they’re too conservative. And they’re not funny. They’re not entertaining. They’re not interesting. Rush used to tell me, he said, Look, if I’m not entertaining, why listen to me. It doesn’t matter what my viewpoints are. Right. But it’s the entertaining nature. There’s something about truth that makes things funny. And I don’t know if you’ve noticed, but the late night comedians like Jimmy Kimmel and and the others, they ceased to be funny when they started to become woke.
Stuar t Turley [00:04:35] Right.
Mark Masters [00:04:35] Because. Because woke and funny don’t mix because woke is very prickly and in the basis of good humor is irony. Satire and the basis of irony and satire is there’s a bit of truth in it. Right. Right. So if you are if you remove the truth from humor, you don’t have humor. You just have a talking mouth that defends wokeism. And even Bill Maher is frustrated with this now. Joe Rogan is frustrated with this. I woke up one morning to find out the Joe Rogan, Russell Brand, Bill Maher were suddenly being called conservatives. I, I don’t know that those guys are conservative. They just care about what’s true. Right.
Stuar t Turley [00:05:17] No, but I can guarantee you, Mark, with our discussion going on, we’re going to have about six different T-shirts come out of this because I’ve already got one. Woke in humor, are not in the same bed I like. There’s more T-shirts coming along here.
Mark Masters [00:05:31] They don’t they don’t match. And one of the first things communists do, because I was partners with a guy, one of the guys that worked on it was it was a top guy that made Lord of the Rings. And I was one of my favorite movies that the series. And I went to New Zealand about 15, 18, 18 years ago. And just because I love those movies and I thought they were incredible entertainment products honoring the great works of JJ Token and this fellow a wonderful man, you know. But you and I have the same values. He was an atheist. I’m a Christian. Right. But it’s not something I advertise. In fact, I never. I never either even knew I was a Christian talking known him for nine years. We just had the same ethics. Right. But one thing he didn’t understand, he said to me one day, he said, you know, he said, I’m not going to do a very good New Zealand accent. But you know what? So I went for religion. There would have been no wars in the world. And I says, You know what? I’m not going to say his name because he’s pretty famous. I said, You know what, Blank? I said, You know how many people died from all the religious wars in history? He says, now this is about 17,000,000 in 6000 years when you actually add it all up, including the Crusades. Right. Wow. You know how many people died in the last hundred years because of communism? He says, How many? I says, Well, Chinese killed, 128 million. Russians only killed about 124 million.
Stuar t Turley [00:06:53] What’s a few million between friends? Holy smokes.
Mark Masters [00:06:56] Communism, which is a godless system. Right? Turns out to be the most dangerous system to human life. Ever in 100 years. Communism is killed through direct murder or starvation, over 240 million people. And yet here it is in a new form called Wokeism or the or what? Or another form called radical environmentalism. It’s taken a new form, and its goal is to sabotage energy prices to start. And if you can, we have never experienced a world. Where there is an advanced society on expensive energy. We don’t know what that’s like. We never.
Stuar t Turley [00:07:41] See Spain. It will not stay.
Mark Masters [00:07:43] And the re and silly question people say to me, well, you know, they really want to care about the environment. They said, we all care about burnt. I don’t know anybody that gets up in the morning and says, I wonder how it make water dirtier today for kids. Nobody does that. You know, we all care about the environment. And it used to be Republicans and Democrats used to go on TV shows. They both agreed clean air, clean water at the 30,000 foot level. But at the five foot level, it was by what method, right? The Democrats wanted special regulations. The Republicans wanted to use the free enterprise system to make it more profitable, to make it more clean. We don’t have that anymore. We have moved from a liberal Republican American system of debate. To something different. And in the last five years, I don’t know if you’ve noticed this too, but I’m in the media business. Okay. Yeah. And in the media business. In the media business, my friend Roger Ailes, who was I was the personal media advisor to Roger for the last 15 years of his life. And, well, Roger called me too, out of the blue to help, to ask me to if he if I would build the radio division on the side for the Fox News Channel in 2002. And I. I thought it was a joke. He called called me out of the blue. It was out of the blue. I was cold call He called me out of the blue and I said, my secretary said, there’s somebody in the line named Roger Ailes for you. He’s from Fox. I said that I figured it was maybe Hannity because Hannity was a friend. Make just born a joke on me. We used to, you know, Matt Drudge and I knew all these guys. They all do voices. And I picked up the phone. I says, if this is Roger Ailes, tell me three reasons why I should believe it. And he told me the three reasons and it was really him. But but Roger, Roger launched the Fox News Channel on the basis that half of his audience would be conservatives and half would be liberal. He wanted to get the vast middle that excluded the 2 or 3% of radicals on either the right or the left. And he wanted to serve a vastly underserved audience of about 55% of Americans that had no voice in television. Roger would turn over in his grave today if you would see Fox today, which doesn’t have any liberals on it, it’s got paid professional guests. They’ve become niched and caricatures of themselves. But Roger know that the largest audiences came when you had conservatives and liberals debating. But you need to understand what’s happened in the last three years since the world has moved to the online space where suppression transfer can occur like it does with Twitter. Twitter. At a certain point when the left moves from liberalism to leftism to Marxism, they can’t win debates anymore in a free enterprise system. What do you do if you can’t win a debate?
Stuar t Turley [00:10:34] You get nasty.
Mark Masters [00:10:36] You end debate. And you demonize the opposition. So we have a gaslighting scenario in America right now where 55 to 60% of the public is being told that being called hate haters and racists. It turns out if you go to the gym I just learned this from my son last week, there’s articles that if you go to the gym to work to lift weights, you’re a right winger. Writing or going to the gym was right. I didn’t know Gomaa was the right winger. I didn’t know Russell Brand was a right winger. I didn’t know, you know. But all the people, I guess, are right because they’re shifting their shit. The left who control the media, very broad control the media. They’re not the left anymore. We have totalitarian proto Marxism in control of our media and an active suppression of speech. Period. And then there’s two enemies that the left have to eliminate. And I believe it’s the domestic energy producers they have to attack and destroy. And they have to also attack and destroy the family farmer. If you could do those things, you have it. And you have expensive food and expensive energy. People can’t pay attention to politics. And the left doesn’t want people to pay attention to politics. This is the you know, think about this stew. In World War Two. But let’s talk about what’s really what talk about the media, what the media, what role the media place. Because unless the energy sector gets into the media business in a big, serious way, we’re all screwed. Exactly. Doomed because the media business dictates what is popular, what is not popular, what is good and what is evil. And I was watching this interview from about four months ago. Andrew Ross Sorkin on CNBC was interviewing the CEO of Exxon. And his approach was this. Andrew Ross Sorkin says, How do you sleep at night? This is this is him talking to the CEO. I’ll send you the clip. Okay. How do you how do you sleep at night? Aren’t you like a big tobacco farmer? You know, where you give people cancer? Carbon is just killing the planet. He goes on and on, making this. It’s almost like you would think this guy was a slave owner. It’s unbelievable. Yeah. And he’s a classy guy. That’s the CEO of Chevron. He basically said, look, you understand if we got rid of every single internal combustion transportation vehicle in the world, 75% of the world would still need petroleum. It wouldn’t be 25%. And then he goes on to explain that only 1% infrastructure exists for electric cars and electric systems in general. There’s no consideration for the transition and how 2 or 3 million people don’t have electricity yet, So they basically heat their homes using dung in many cases. But what it means they sit there and realize by jotting open is Andrew Ross Sorkin of CNBC. He’s a reporter. 13 or 20 years ago, they would have not asked about assaulting the question. There is now a sentiment in general that energy, petroleum energy is in fact evil. Right. And you’re going to melt the ice caps. It’s like the executives of energy go to the you know, go to the snowy centers of the world.
Stuar t Turley [00:13:54] With flamethrowers.
Mark Masters [00:13:55] With flamethrowers, and they’re just trying to burn are snow caps now. But here’s what the problem is. You don’t have a political problem in the energy sector. You do not have a legislation problem in the energy sector. You have a media problem because everything is downstream from media and sentiment. And, you know, just in my opening comments and I don’t know if you want to edit out the other part, but my opening comments is this. You know, Winston Churchill is one of my heroes. My father was an Englishman and a hero of World War Two, not a hero of war. My father was a veteran in World War Two. And and Churchill was the hero of World War Two. But he was a.
Stuar t Turley [00:14:35] Hero to you.
Mark Masters [00:14:37] He really was. And essentially Churchill. We later find out Churchill in his memoirs called World War Two The Unnecessary War. And as I as I was reading deeper, Churchill goes on to talk about the founding father of BBC founding father. BBC hated Churchill because he was sympathetic to Hitler. Hitler was a socialist. People think of the Nazis. What is a Nazi? What’s a right winger? No Nazi party stands for the Socialist Party of Germany. It’s the National Socialist Party. And communism and socialism are very similar. Anyway, the founding father of BBC was very pro socialist. And what people don’t realize is that Churchill was banned from the BBC. Completely from 1934 until he became prime minister in 1940. And Hitler complained. Sorry. And Churchill complained. Had he had a voice, had he been able to debate on the BBC during that time? Maybe World War Two wouldn’t have happened at all. Because when you look at.
Stuar t Turley [00:15:44] The power of a bad press can start wars.
Mark Masters [00:15:48] Correct? And at the time, if you think about this, at the time, Hitler basically Churchill was trying to warn the public about the dangers of Germany rearming itself in the face, in the face of of the agreements not to. And he had actually flown to the French to see the French to to to get them to reinforce their army. And the French told him and this is in the early 30s, they said, well, a delegation from England just came to visit us to get us to disarm. Why? The question is why. And the answer is public sentiment was driven by the British media, which was pro Hitler. Wow. Honestly, you know, I know this is this is this is a very touchy subject. But if you actually look at a lot of the Churchill’s memoirs, he believed what drove such tragic loss and destruction was the way that there was a pro Hitler bias manufactured in the socialist and pro-communist, pro socialist left media at that time. Henry Luce, who was the father of what’s called advocacy journalism. He was the head of Time magazine, Put Hitler on the cover Man of the Year in 1938 of Time magazine. Right. Hitler was building the auto bomb just like FDR was. So do we really? Did they really have a political problem in World War Two? Before leading up to World War Two. Or was it really sentiment driven by the media? Yeah. I believe if you really look deeper into World War two, the media, had they told the truth about the dangers of socialism, the dangers of communism instead of protecting communists and socialists. Like Hitler and Stalin, they would have opposed them. We wouldn’t have had World War Two. Wow. The whole thing is heartbreaking. But, you know, coming let’s bring that forward. So here’s Andrew Ross Sorkin. We come forward 70 years. Here’s Andrew Ross Sorkin interviewing the head of Chevron and the head of Chevron is explaining basically a very common sense. He’s an engineer. He’s an intelligent guy, very friendly, explaining that, you know, it’s a nice concept to want to get off fossil fuels. Right? But we only have a society like we have because of cheap energy. And and you know something I’ve known for a long time that the left hates cheap energy. It hates it more than Republicans. It hates it more than Fox News. They hate cheap energy. More than every Republican in existence. The left hates cheap energy because cheap energy is what allows stability in an advanced civilization amongst the poor, the poor people without you, if you can destroy the ability of of the less the people that have the lowest income to be able to survive. If you can drive them into complete poverty through expensive food, agriculture and expensive energy fuel. Right, Right. You can you can then play hurt and rescue with that with that damaged minority and turn them into a voting bloc, which is what the left does. They manufacture voting blocs based on grievance. But how do they create the grievance, destroy the American economy by driving up energy? And that’s the foundational issue. That. That we that we look at what. Okay. Take what Go.
Stuar t Turley [00:19:07] It’s like you brought up some great points because my great guest yesterday was George McMillan. And he was saying something that said basically that at 40 trillion in debt, hyperinflation kicks in and we’re coming approaching that about ten years earlier than they planned on the land in order to do it intentionally. This fits right into that. And I’m sorry for cutting you off, but go ahead. If you’re having other people say the same things in multiple interviews from multiple experience. Your points are spot on.
Mark Masters [00:19:50] Well. And I want to go a little deeper into this because let’s look at what let’s look at how what an effect the media has. So whoever controls the media controls the fourth unelected branch of government. Right. And it’s the most important unelected branch of government or elected government. But these are for profit corporations. You know, when you when you watch NBC, you’re not watching a public service. You’re watching a for profit entity. Right. That can define how it wants that is defining its own competitors. If they want to destroy Fox, for instance, or News Corp, their competitor, to News Corp for ad dollars. So think about this. You have NBC. You know, actually, Roger Ailes used to work for NBC when he launched America’s Talking for Bob. Right. And NBC. And, you know, it’s an odd reality. You know, people say to me, I was talking to Steve Bannon, you know, probably about a year and a half ago, and he was talking sort of bragging a little bit about what he did with Trump. And I said, Steve Trump is Trump. Trump’s a very, very smart communicator. I says, But, you know, he gets the credit for creating Trump. And we were arguing. I said, No, no, you don’t get it. Who gets the credit for creating? Trump is NBC.
Stuar t Turley [00:21:09] Now, why would you say that?
Mark Masters [00:21:12] Because they made him a media figure with The Apprentice, and then they made him an authority media figure. Now I want you to think about Mark Burnett created a show called Survivor. You remember it. You remember the TV show called Survivor? Yeah, that was a huge hit. Was a reality show for for for CBS. Right. So Mark Burnett eventually married the lady that played Monica on Touched by an Angel, which is one of my wife’s favorite shows. And I love that show. Very meaningful show. Right, Right. Mark Burnett is also a Christian guy, lovely guy. And he comes up with this idea for The Apprentice and he gets Donald Trump, who, you know, is born and raised, an entrepreneur, a real estate entrepreneur from Manhattan. Yeah. And he and he get he convinces NBC to make this guy who was registered, I think was a registered Democrat at that time. Trump was right. Yeah. Into the authority figure in the eyes of the general public. And he did this with The Apprentice and he made him authority. And people got to see Donald Trump’s logical thinking process. And then NBC would shake down like L’Oreal or whatever the company. Gecko Insurance doesn’t matter what it was. They would have a whole show where they’d be, you know, an infomercial on NBC charging extraordinarily huge rates and probably a separate rate for doing an hour infomercial on Donald Trump, overseeing the brand management of restructuring that brand. And then what they did something even more powerful. I was telling this to Steve Bannon. I said then they did something called The Celebrity Apprentice with Donald Trump.
Stuar t Turley [00:22:46] Wasn’t that great?
Mark Masters [00:22:48] Exactly. And so what did they make? Donald Trump. They upped Donald Trump’s credibility status to being the authority over the celebrities. And celebrities are what define what pop culture is. And pop culture defines what American culture is and what is good or evil in America. That’s a side point. They made Donald Trump the boss of the pop culture crowd. Many of them.
Stuar t Turley [00:23:10] Made a huge miscalculation.
Mark Masters [00:23:13] So NBC is responsible for the first presidential term of Donald Trump because they gave him sometimes called media market credibility. They gave him market equity market equity.
Stuar t Turley [00:23:27] Boom year end fund.
Mark Masters [00:23:30] So so Steve Bannon looked at me and he well, I don’t get it. I should not. I said, Steve, in the first quarter of 2016, Hillary Clinton spent $300 million in advertising. Yup. Right. In the first quarter of that same period, Donald Trump spent 75 million. Now. When you actually analyze the value of of the ratings Donald Trump would bring to news broadcasts. Right. Because of his market equity, his notoriety, his ability to handle the media. When you turn that when you turn the value of his ratings power, which is called a ratings spike on a TV channel, they’re looking for a ratings spike like a heartbeat. Right. What happened there? The producer for for CBS will go What happened at 12 minutes after the hour. Oh, that was the Trump interview. We had three times the audience because people were telling your friends and saying you got to watch this. Right. Donald Trump got $1.2 billion in what’s called earned media. Earned media is a cash equivalent of what it would cost you to buy media for. But because you got it, because of your media strategy and you created ratings for the companies putting you on. You didn’t have to. So Donald Trump, with a $75 million cash outlay, got a $1.2 million $1 billion media cash equivalent because NBC turned him into an authority figure.
Stuar t Turley [00:24:56] Now, that’s going to roll into this next election because he’s being persecuted. How many billions do you think having these renegade folks put all of these charges against him because his ratings are going through the roof? Well, what kind of market? I’m sorry. I didn’t mean to interrupt. I’m sorry. This is double the market. What kind of numbers do you feel he’s going to get for all this press that’s going on there?
Mark Masters [00:25:22] Oh, I think it’s a huge boon for him. He understands how to handle the media, and I wouldn’t be surprised. Some of the best minds look, the guy like Mark Burnett, who created Survivor and it created Apprentice that Roger was Roger. Every time I was in Roger’s office, I was in Roger’s office about once a month for 15 years. It seemed like every time I was there the last three years, Trump was always on the phone and I was in the office and I actually went over. In 2011, Roger asked me to go over and see Trump, and I actually was actually created about the originally supposed to be a 15 minute conversation with him because at the time, Bob, Roger was afraid that Bob Right. Would sue Roger if he spoke to Trump because Trump was thinking about running for president in 2012. People don’t realize this, right? Wow. And and so he had called Roger to talk about running for president 2012. And Roger said to me when I was in the office, one basis, you know, Trump would actually make a really good president. He says, But if I talk to him, Bob right at NBC is probably going to try to sue me and Fox for tortious interference with contract because at the time, NBC was still negotiating an extension on Trump’s Celebrity Apprentice contract. That’s a huge amount of money for NBC. Yeah, So? So Roger asked me to go over there and I went to see Trump and I was supposed to be 15 minutes and I spent two hours. And at the end of that two hours, because we both have building backgrounds and media backgrounds, Roger said, Well, you know, you’re a syndicator. And Roger tells me all your shows are the top shows on national radio. Could you put together because I told him we need to have like a Contract with America type outline instead of being against Obama. He needed to be for things, right? And then let the Democrats be against what he’s for. Because Republicans are too often framed as being against what the Democrats are for. You have to frame things in new terms. You have to be for something that’s innovative and smart and let the Democrats show that they’re really not for things. They’re really against things. Right. And that that that began an interesting relationship between me and Trump. He’s a wonderful guy. I personally think he’s a wonderful guy. But it’s really NBC that gets the credit for building for making Donald Trump into a major market media player because they made him the authority of the pop culture crowd on The Celebrity Apprentice.
Stuar t Turley [00:27:37] That whole paradigm. I did not even put two and two together because that is outstandingly cool. But we talk about the Contract for America or the the Ten Commandments or those kind of things. Mark, we’re talking about we’ve you’ve already established the media how it’s the fourth branch of government. We’ve also we all know that we’re in about ready to hit that energy crisis. And the only way we’re going to make it as a country is if we reduce the prices for energy and protect the farmers because both of those go hand in hand. So as you bring this up right into the Contract with America, what are some of the solutions that we can allude to? Or I’m trying to say, where do you think we ought to go from here?
Mark Masters [00:28:36] Well, you got to understand what’s happened. People don’t really like people think radio and TV’s dead. It’s not dead. There’s still about 232 million people that listen to radio every week. For an average of 11 to 15 hours a week per person. That’s just radio. That’s a huge amount. 91% of the American public listen to it every month. And the time spent listening is massive. You can measure time listening and viewing on on the Internet in in seconds and in minutes. But you got to understand, you’re familiar with something called the the three screen phenomena. When you’re in your house, the TV’s on your laptops open and your cell phones on. Right. Right. When you drive in a car, you are prohibited by law from watching TV, using your cell phone or or looking at your laptop. Now, 70% of all talk.
Stuar t Turley [00:29:33] I’ve had to stop using putting my lipstick on. I just can’t do that anymore.
Mark Masters [00:29:37] And it gets all messy on your money. It does?
Stuar t Turley [00:29:39] Yeah. I look like war paint when I get out of my car.
Mark Masters [00:29:42] Sorry. So, 70, 70% of all media, of all talk radio consumption occurs during that time when you’re driving, when you’re mobile. And the longer in the worse traffic congestion gets, the more you have the time to consume opinions from people like Rush Limbaugh, who is now gone. When Rush Limbaugh passed away tragically before his time, in my view, the entire talk radio structure in America collapsed because there’s very few tentpole shows in national radio. Right. But let’s let before we get to that, what Rush did is Rush made 50 million of his audience feel like they weren’t crazy, right? They weren’t alone. And in fact, they were the majority. Over half of Americans think like just basically have common sense. About 60% of Americans have a lot of common sense. Right. There’s about 5% on the right and the left on the extremes that are crazy. But most people in the middle are Americans, right? We have a we have a takeover of the totalitarian proto communists of our media right now. And we’ve never seen a suppression like this in our lifetimes. If Rush Limbaugh were alive today. Right. I don’t think Twitter and Facebook would have done half the things they did to lock down the marketplace of ideas. But because there’s nobody like Rush Limbaugh, and you could say, well, there’s a lot of other hosts, too, I’m not going to name. I’m telling you that most radio hosts and most TV today hosts, no one’s developed new talent in radio and television in the last 15 years. Right. Okay. Nobody And here’s what’s happened. People like Rush have died off. Roger Ailes is dead. Right. These these are the giants that were tent that created tent poles and common sense mediums. They’ve tried to destroy Trump. They’re trying to destroy Trump now. And let’s let’s revisit three of if you look at the four allegations against Trump, the four are action they’re going to get. Three of the four were free speech issues. This is a guy who believes the election was stolen from him. Right. And their position, when you look at their legal position on this, they’re trying to prove he knew that he lost the election and was lying about it knowingly, that he had won when he knew he lost. Now, I’m going to tell you, when you look at Joe Biden, I find it hard to believe the 13 million more people voted for Biden than voted for Obama. It is height, right? Biden is not a very warm character. He’s not really interesting. Nobody really knows who he is. He’s grandfatherly, sure enough, back then. But Trump had a wonderful economy. Trump had the lowest, lowest interest rates, highest unemployment, highest employment rate for blacks, Hispanics, when everything was going great.
Stuar t Turley [00:32:32] I would take mean tweets over this. Horrific dumpster fire we have for a country now.
Mark Masters [00:32:39] Well, and if you had gone out of your way to destroy this country. You couldn’t have done it better. You just couldn’t that. But but, but but let’s get back to this this issue. If Rush were alive, I don’t think any of those indictments would have been brought. Not one. Why? Because this is the business Rush was in. Rush was in the free speech business. Roger Ailes was in a free speech business. They actually didn’t mind people coming on with varying views, different views. Roger wanted that. He couldn’t get liberal guests in the last 5 or 6 years. He couldn’t get them. They had to start hiring professional guests. So the thing I want to express is with Rush gone. And then in April, the new Fox management after Roger firing Tucker for no reason to suppress his voice on the Monday following Chuck Schumer coming out and calling on the Senate floor for Tucker and Fox and for Murdoch to not allow Tucker to show the video footage of how that guy with a weird bullhorns was let into the Senate chambers by Capitol Hill police. Chuck Schumer was was screaming like a like a like he had been caught with his hand in the hand of the cookie jar. That happened Monday for the Monday following. You have to think, ask yourself, this is almost the same media environment that we had in the 30s where there were the with the BBC suppressing Churchill and with it with the leftist media and America. Piling on FDR to not get involved in foreign wars when when Britain was about to get its its tail knocked off. Right. You know, we sort of used Britain as a giant aircraft carrier to protect America in the sense the Lend-Lease program, not to go into history. That was how FDR sort of figured out a way to to help Britain a little bit. But why? Why, You know, why Why was FDR so constrained? It wasn’t it wasn’t by the American people. It was by the media. The media defined our pacifist position as America. The media defined England’s pacifist position by suppressing Churchill’s voice. And what they’re doing again, is this a redo that these these four different indictments? Nobody thinks that I’ve known I’ve talked to a lot of top legal professionals. No one believes that Trump is going to do any of these things. They’re going to stick. They just want to get. Because they’ve chosen a venue. For instance, in D.C., 95% of the people in DC vote Democrat. Right? The 11th District, it, as Michael Savage used to work for me, called it the Ninth Circuit, the Ninth Circuit Court of Appeals or the Ninth Circuit.
Stuar t Turley [00:35:29] I love Savage, by the way. Savage is such a cool cat.
Mark Masters [00:35:32] He is brilliant. He worked for me for 14 years, one of the most difficult experiences of my life. But I think he’s one of the most brilliant talents ever. I love him. But the thing about the 11th Circuit is that those are all Democrat judges, radicals. They can they can get a conviction of a duck. You know, they can convict a duck for flying and floating on water and send that duck to jail. They want to get this. Is there a new form of voter voter tampering? Because they’re trying to suggest that if he has a felony conviction, he can’t be on the ballot. That’s the strategy. Yeah, but but their hope was because they have compliant media friends. And I know I’m not talking about energy. I need to get into energy. But because they had compliant media friends, their hope was, let’s just indict him. Let’s reveal the indictment. And in the past, that would have destroyed any political candidate, even one indicted for corrupt, right? Oh, yeah. The problem is, is that they’ve done it in such an ugly way, in such a clearly disgusting way. I’m going to tell you, if they had anything on Trump, don’t you think they’d have something stronger than a free speech, federal lawsuit against this guy’s free speech? I’m going to have an enigma of media examination, He’s said like.
Stuar t Turley [00:36:54] An animal media examination. That’s a T-shirt waiting to happen. Tyrus on Gutfeld cracked me up. He said, Donald Trump is the next it was our next black president because now that he’s been indicted and all the other black guys in his in his neighborhood are going, hey, we understand it.
Mark Masters [00:37:19] Exactly. And but this kid only happens to in a country that was a post liberal conservative debate society. Right. We live in a post free speech America right now. And the reason I’m here with you today is to plead with them. Energy sector, 20 or 30 midsized CEOs from mid-sized energy companies to get together. Right. And to and to re. Two. The only way they’re ever going to get a fair shot with the U.S. media, it’s never going to happen, ever. The only way they’re going to be able to help this country and help their own businesses is be by becoming the media. Unless the midsize oil and gas producers in this country become media savvy really fast. Reframe the debate entirely. Become heroes to the general public as they are. They are heroes to the general public. Right. We’re going to continue seeing corporate communism evolve. Corporate communism is what we call ESG, gay rights, environmental, social, governmental, that is corporate communism in a different form, its Marxist beliefs and systems. Yep, it’s environmental religious beliefs encapsulated into BlackRock’s $10 trillion fund. On who they will support and who they won’t support. And if you are not in lockstep with the ESG belief, let’s remove the term ESG and let’s call it communist belief. Here’s the communist belief system. If you don’t, BlackRock won’t buy your shares. And let me illustrate how bad this is, okay? It’s less. The energy sector has suffered from this, but we’re seeing it revealed in the entertainment sector for the first time ever. With Walt Disney Company, the Walt Disney Company was one of my favorite companies, but one of my heroes is Walt Disney. The way he built his brand. I’ve studied I’ve studied him and Roy Disney. He was he was dealing with timeless values and overcoming adversity through grace and courage and perseverance. Right. Basically Judeo Christian values. So so, lo and behold, what do we see starting to happen? We started to see that the Walt Disney Company had run out of creative ideas. After that, the great movies of the 2000s. So they had to go on the hunt and they went bought Lucasfilm and they went and bought Marvel Entertainment. And Marvel Entertainment reflected the values very similar to Disney of Stan Lee. Stan Lee was also very American. I don’t know you call him a conservative. I guess you would call him a conservative now. I guess you’d call Walt Disney a conservative now, especially if they’re calling Joe Rogan and Bill Maher. Conservatives. Right. So, you know, Tony, to think, think about think about what the America of yesteryear was. The America of yesteryear had Bruce Wayne at DC Comics. Yes. He’s a billionaire crime fighter. Tony Stark at Marble Billionaire. He’s in the military. He builds weapons systems. But these were aspirational characters. These were the good guys in America. You could become a billionaire. You could be a billionaire in Europe because there’s too many laws against it. Right? Right. You couldn’t be a billionaire in China. America, You can be a billionaire. You can come from China and become a Chinese billionaire in America. Right. Right. So, you know, Tony Stark and Iron Man three changed the landscape for filmmaking. And they had a run up until Endgame with Marvel Comics, where Marvel movies where every movie they would make was $1 billion hit and then outcome’s endgame and Infinity Wars and endgame, 2,000,000,000 in 2 point 8 billion. Well, these those movies, 21 movies, I believe they encapsulated the values of the American free enterprise system, conservative traditional values, because a lot of those stories were written in the 60s and 70s. Yep. Right. And people were wondering Hollywood was wondering, how is Marvel have 21 movies in a row that make money? Right. Because because the public is mostly conservative. And they in the end, it reflects and it validates that aspirational quality of the heroic. We want to see people that are aspirational characters on the screen. We want to see John Wayne. We want to see Tony Stark. Even if Tony Stark’s a narcissist, we want to see his transition from narcissist to selfless, decent human being. Right. We want to see Steve Rogers, a skinny 99 pound guy that’ll jump on a hand grenade to protect his buddies. So what does Disney do? What does Disney do? Bob Iger goes out and buys Marvel Entertainment. Right. And he goes out and he buys Lucasfilm for Star Wars. What is Star Wars? Star Wars changed the world culture by encapsulating the hero’s journey. Which which which is the combination of all the great beliefs, primarily based on Judeo-Christian beliefs, but also inclusive of all the great heroes of history into a 12 step process. Not the not like the alcoholic thing, but there’s in the Hero’s Journey, there’s a 12 step process that Luke Skywalker goes through. Right. And in the end, those movies changed world culture. But if you think about it, in the third movie, Luke Skywalker. Saves his father. And this father, he says, I have in the last in the Return of the Jedi, he says, Father, I have to you know, I have to show my sister that I’ve saved you. He says, Luke, you already have. You were right about me. You were right about me. I was, you know, underneath. He was trapped by the evil, you know, relationship with the emperor. That’s a truly Christian story, I guess. Yeah. Sorry. Yeah. The story arc of Star Wars is a redemptive Christian Judeo Christian, redemptive story of redemption of Darth Vader. Right. Breaking free of the evil of this psychopath that had him under control. And what Darth Vader was trying to say, Luke, he says you don’t need to take my body back. You already saved my soul basically by being a better man than me. And it called all the little boys in that audience. If their father had failed them to be the better man in the lives of their own fathers. Yeah. To exemplify to their own fathers through forgiveness, through not giving in to hate and grievance what their fathers could be. And and and in that. In that. In that in that story. Darth Vader was one of those failed fathers because America suffers from so much father loss. 82% of young men are alienated from their fathers in this country. 82%. That that’s the reason why Star Wars resonated so well. Is there is that the light side, the force, the dark side of the force, and then ultimately the redemption of Luke of Darth Vader through the nobility of Luke Skywalker. So Lucasfilms is bought by Disney and Disney is then. Taken over essentially by woke ideology. Right. I watched the marbles last night with my daughter. It was the worst crappiest movie I’ve ever seen in my life. They spent 270 million on it. It’s girl power. And I have no problem with feminist. I am what I am. We’re all Americans. This wasn’t a feminist movie. This was. Men are worthless. Only women are powerful and smart. But there’s no there’s no there’s no hero’s journey and woke characters because woke characters. Just like Disney made Lucas the Lucas character, the Rey character in the new Star Wars movie into this perfect Peggy Sue, where she doesn’t have any weaknesses. There’s no character weaknesses to overcome because these woke people don’t have flaws. They’re perfect. The storytelling of a Hollywood that has come out of that is that is exported. American culture around the world is based on flawed characters overcoming those flaws and becoming more noble, decent creatures. Right. And us.
Stuar t Turley [00:45:35] Honchos of the world or the Indiana Jones’s of the.
Mark Masters [00:45:38] World becoming more mature by overcoming adversity through grace. There’s something about the hero’s journey that the left innately hates, because the hero’s journey is one of becoming noble from within, which is essentially an American ethos. Right? Americans are independent. We take responsibility when we make a mistake. We say we’re sorry. We pull ourselves up by our bootstraps and we try not to repeat the same mistake again. Well, I’m here to tell you, screw this country and the world is about to repeat the same mistake again. We’re about to repeat all of the evils that happened in World War One and World War Two, because the oil and gas industry, the agriculture industry and the other 13 sectors, the industry have been so busy trying to survive in their own business. They haven’t paid attention to the force that’s destroying them and that’s the media. And unless they get into the media right now, not a week from now, right now, today, they can they can break into buying a sector of it, have influence to be able to tell their side of the story. Right. We’re going to have expensive energy in America and expensive energy in advanced civilizations. You have to go back. You basically have to spend your time foraging for food and keeping warm. And guess what? When you’re spending all your day working three jobs, take care of single mom taking care of a kid, She pays for daycare, she pays for gas, which is too much. She pays for food, which is too much. She doesn’t even have time to vote. And if she votes, she’ll vote reflexively. So how do you do that? If you’re a leftist and you’re you’re changing the country. You want to attack the country. There’s a lot of ways you can attack a country, but the best way to attack countries, to destroy cheap energy. Because that seed that creates the seeds for all other type of dissatisfaction and social upheaval and then when when the grievance comes along. Right. It’s the media that directs the anger of the grievance and in this case, the grievance they’ve created and harvested is environmental fear. You know, you look you look at Thornburgh What’s that girl? Greta Thornburgh here is a girl that’s, in my opinion, so terrorized by her parents. Or leftists. Right. So terrorized by the peer group she lives in, but she comes out on behalf because she has this internal fear. There’s so much anxiety on a child when you tell them that your world is going to end underwater in 12 years, that she comes out passionately, sincerely saying, You stole my childhood. Well, you know what? No, it wasn’t fossil fuel that that stole the Thunberg childhood. It was the crazy ideology.
Stuar t Turley [00:48:19] It was her parents.
Mark Masters [00:48:20] Of her parents brainwashing her into think that they own that the most important source of civilization that has ever been created. Cheap energy is the enemy. They weaponized her. The communists called it that. The communists call that, you know, useful idiots. But I want to get back to this one point about Disney. Disney is an example of a company that now controls 60% of the major theatrical distribution of American culture. Disney by buying Lucasfilms By buying Marvel. And by changing all the characters upside down. You don’t even recognize Luke Skywalker anymore. You don’t recognize the hero. All the heroes are gone. Where’s the Steve Rogers, the audience that resonated with, you know, when you look at box office. Income. Box office income on the Marvel’s this last weekend was $47 million. The lowest grossing Marble’s movie ever. Yet 65% of the audience that was still given to them in the start showing up to see it. So why do it? And the answer is very simple. You do it because you have to attack. You have to attack and retcon all of the things that were so popular that represented American ideals of independence, self-reliance, honesty, integrity, golden rule, ethics. You have to re-engineer it all. Yeah. And now you have Nelson Peltz, who’s trying to do a hostile takeover in a sense by getting board seats from Disney because Bob Iger and crew, Kathleen Kennedy, the South Park made a funny thing about how the Join the Pander versus Kathleen Kennedy. I’m sorry. They’ve tried to replace the 35 year old with no heroes. Oh, and you know, it’s funny because it’s true. It’s self-evident. Truth is so. So. And who does Disney own? Disney owns Disney owns ESPN. Disney owns ABC. Right. I know all these. I know a lot of these guys. I’ve trained a lot of the of the honor talent. I’ve trained a lot of the producers for radio and TV in the United States. A lot of the. I pioneered a lot of that stuff. Interesting stuff. But this is not the media I was in, and this isn’t the media that Roger was in. The media you have right now is advocacy. Media advocacy. There is no reporting anymore. Wow. It’s it’s good. And the energy sector for for so work. Yeah.
Stuar t Turley [00:50:49] This is so important that as we roll into this, we’re going to have a call to action on this mark. And I’m going to help get this word out there for you with this call to action. Let’s articulate the last call to action here that we need to do. We already we already got some great points here of what the next things are going to be that we need. But mark, your time and your expertise are needed now. We need to get you in front of the energy CEOs. And that is a mission critical thing at this time.
Mark Masters [00:51:30] Well, here’s what I think needs to happen. I have an initiative where I like to put about 20 to 30 midsize oil and gas producers, CEOs together and create a coalition to create a mini a media company that essentially promotes the necessity of of petroleum producers through the net through at least 2050 to tell the story of industry. And here’s the problem. Energy sector cannot tell the story of the energy sector. It can’t. It’s too self-serving. It’s like you doing a demo on how great you are. You can’t run. So I can tell this. So who can tell? The story of the energy sector has to be somebody other than the energy sector. Right, Right. And here’s where I believe. Here’s where I believe we bypassed the government. We bypassed past the politicians. And we do something really smart. And you take the money that you’re paying, the lobbyists that aren’t I don’t know who the lobbyists for the energy sector are right now, but they’re not helping a lot. Okay. I don’t know who the PR firms are that that are work for the industry sector. But, you know, the energy and mining sectors, extractive energies, industries in general, have suffered from the worst representation in the media in history. Many mining companies are at 80 year lows on the Barron’s index when adjusted for inflation. Right, Right. Meanwhile, $260 billion has been invested by venture capital firms into environmental companies in the last five years. $260 billion.
Stuar t Turley [00:53:06] And the reduced are nothing.
Mark Masters [00:53:09] If you spent $50 billion getting it in 50 billion. Sorry. If you even spent $50 million getting into U.S. media, you would have $500 billion worth of impact of earned media impact because you would set the debate. You would frame the debate. And here’s the way I believe the debate has to be framed. Okay. I think the energy sector needs to realize that it’s the second biggest sector in America that uses it. Of the four sectors larger than than automobiles is the agriculture sector. Yes, the agriculture sector is being is being attacked. It’s being bought up by the people like Bill Gates. It’s being the average farmer is suffering horribly. And, you know, the what’s their number one costs to its energy? Okay, so let’s set aside the corporate farms and let’s just look at who really feeds us and makes our food affordable so we don’t spend all day foraging for food. It’s the it’s the farm in many cases. It’s the family farmer right now. Right now, the worst family farmers are the minority family farmers. The black farmers. Right. Oddly enough, they’re suffering horribly. So what I’d like to do as part of this media project is I’d like to start off by teaching the media sector, the energy sector, how to reset the narrative for their own companies. That’s that’s important right now to become subject matter experts across CNBC, across all the news media. CEOs have to learn how to hijack a segment in 60s with impact communication. But the way you do that, in my opinion, is you set a fund aside. You take all the money you’re paying, your stupid, mostly useless lobbyists. There’s some good ones that are worth their weight in gold, but some of them, many of them are useless. And it’s taking money. And the PR firms that you meet with a great PR firm, crisis PR firm. And for an hour, you pay them 100,000, 200,000, A million a month. Doesn’t matter. They go and give it to a 23 year old kid that just graduated from some local university. That’s the quality you get. You take that money. And you invest in influence by owning part of a media company. I discussed that. But what you need to do as a precursor to that is a precursor to that is these 20 or 30 CEOs will get together and create a fund for every family farm in America that is suffering under under this existing administration’s horrific economy. Right. Give them a year at a time. One year. Of energy for their farm. Free of charge. Right. To save their farm. If you were to change, if you were to take 1% of the PR budget of some of the larger major energy companies, you could probably save most of the family farms in America just by donating a year’s worth of fuel. Right. But but I don’t think You bet. But you’ve got to understand, when you’re at the size of Exxon and Chevron, which are both great companies, you’re more of a politician. As a CEO, you’re not even a CEO any more. You’re reactive. Right. The midsize oil producers can can in America can and should tell their story by telling the story of what heroism is.
Stuar t Turley [00:56:27] There and the truth. 50 to 80% of the oil or energy, depending on which way you want to calculate it. It’s a huge number.
Mark Masters [00:56:35] Correct. And how many if if let’s imagine that this coalition were to create a postcard, a postcard stamp. Right, with three lines on it, three qualifying lines, and do it do a media campaign on Twitter, Facebook, across the country that says if you’re a family farmer and you’re having problem because of the existing energy costs, our coalition. No questions asked. We’ll give you a year’s worth of free energy to save your farm, and we’ll come in. We’ll also have our experts come in and we’ll help negotiate deals with the banks to pull you out of foreclosure. Not great. Why do that? Well, number one, the second biggest sector in the world besides in the United States especially, is the agriculture sector. They have very low margins, tiny margins. That one year worth of energy will put them back on their feet. But moreover. That’s what Americans do. That’s innovation within the free enterprise system. I’d rather pay. I’d rather I’d rather see, you know, 5000 family farms saved by the energy sector without government intervention in the next year. Yep. Then then spend that money on expensive PR firms that haven’t and have only put the energy sector in a toilet. The PR that the whatever the PR industry’s doing and most of the working people come from the media sector and the media guys are leftists. Okay. So you’re you’re paying people. Listen, energy CEOs, you’re paying people that hate you. Stop paying people that hate you and start paying people that want you to succeed, number one. Number two, what happens when the energy sector starts saving family farms, saving that family farm in America through its initiatives, through this postcard coming in? Well, the family farmer starts telling energy story to America, not energy. Add agricultural will tell the energy sector story. Because only agriculture. Can tell the story of the energy sector saving it.
Stuar t Turley [00:58:50] And both are critical for the average American period.
Mark Masters [00:58:55] Because one is transportation and the other is food. And in a sense, in order to save America, we have to have cheap energy and cheap food. Energy keeps us warm, allows us to go from here to there and food. That’s how we as human beings are. Biological machines keep us warm and go from here to there. Those are basically the two staples that if you have cheap energy, you have cheap food. Guess what happens? You have a chance to rebuild America. America was lost several years ago. This in a year we’re going to have a chance to get it back. Maybe. Maybe. But we live in that post. We live in a post Freedom America. We live in a post free speech, America. But we don’t have it anymore.
Stuar t Turley [00:59:40] We’ve got to act now. I mean, we cannot act and we can’t act. More can act. We got to act today.
Mark Masters [00:59:48] Yeah. So. So I mean, you can edit all this stuff if you want to. I don’t know, to give you giving in of good enough material. But. But here’s my point. Why do we need the agricultural sector to tell energy story? We need agriculture, tech sector to tell energy story because whatever the government’s doing is killing the family farm. Okay. There also, it’s also trying to kill energy. What’s the first thing that Biden did in his first week? I think he shut down the XL pipeline. He started going at. So. So for what reason? So that we cannot what? So that we can start buying energy from a communist dictator in Venezuela who is on his way out so we can so we can, you know, drive up the value per barrel of Putin’s energy so he could subsidize his war with Ukraine. Cheap energy in America under Trump was what was killing the international markets, keeping prices down so that Hamas and Hezbollah couldn’t be funded. So you couldn’t afford to go to war.
Stuar t Turley [01:00:46] And when you take a look at Trump versus Biden, under Trump, there were 400 and 350 million barrels per day, thousand barrels per day. And Iran was producing. They’re now 3.7 million barrels per day. So under Trump, they were at 350,000. Now they’re you know, they’re up to over the 3 million barrels per day. That’s nuts. Well, because of.
Mark Masters [01:01:16] I’ll tell you what the if South Park. See, you’ve got to understand, some South Park will attack Disney because it’s so openly woke. Right? Right. It’s movies are bombing because it’s high profile. Right. The energy sector is why is not energy sector is high profile is Disney. It’s not. It’s invisible because most people don’t know about it. Most people don’t know about it because because nobody on in the energy sector has paid attention to being in the media to give an opposing viewpoint or to even you.
Stuar t Turley [01:01:44] They have not given themselves.
Mark Masters [01:01:46] The energy sector. You have given the debate to the left by default. You’ve just given you’ve seen it all public policy to the left. Period. I want you to think about sentiment. What is sentiment? What drives sentiment? Right. How could Andrew Ross Sorkin feel so comfortable basically telling the head of Chevron that he is like a dealer of cancer? Okay. I mean, you should be, like, thanking him for cheap energy, but he’s not. He’s. Because there’s so much. The sentiment has been reinforced so much. Right. But it’s a given that energy is evil. Let me tell you, with expensive energy, we have a collapse of civilization there. It’s over. Right. So, you know, guys. Look at look at look at the war that’s happened. The war on energy has almost already been won in America by the bad guys. Now, the attacks on the sector that’s ongoing. The most obvious war is through Disney. Why is Black Rock supporting Disney so much? Look at the board of Disney. The board of Disney is a bunch of people that don’t understand their statement. Right. And I want you to think about it. Disney is the entertainment company for children, right? Why did somebody wake up one morning and say, hey, maybe it’s a good idea to talk about sexuality with children in Disney shows? Yeah. And somebody on the board must have said, Well, hey, Mark or whoever about Tiger, you know, don’t you think since like 60% of the country is pretty conservative, that will alienate 60% of our core customers, right? Oh, no, that won’t happen. That won’t happen. Let me tell you, if Walt Disney was alive, he would say, you don’t talk about heterosexuality. Homosexuals don’t talk about any of it. Right. Leave it alone. Right. Ronald Reagan had no issues with gays. I have no issues.
Stuar t Turley [01:03:39] Gays. I don’t either.
Mark Masters [01:03:41] I don’t care what people do in their bed. It’s not my business. Just don’t sell it to me like it’s like a superior lifestyle. Like if you’re not gay, you’re. You’re, like, out, okay? You know, just make it normal. So South Park comes along and they do this thing called Join the Pander verse. And in it, they have Kathleen Kennedy of Lucasfilm. You know, Cartman in in a wig saying, you know what he do on that show? He repeated the same thing as Kathleen Kennedy says, Put a chick in it. Make a gay Elaine. It was like really hysterically funny satire. They’re blaming South Park for the worst opening ever on Marvel movies. Disney’s blaming South Park for this.
Stuar t Turley [01:04:19] So you got to blame somebody. And I’ll tell you what, I would never want to be on the wrong end of this, guys at South Park.
Mark Masters [01:04:28] Well, guys, think about this. If they can attack American. American cultural belief. Through redefining Star Wars as a leftist thing when it was normally an American. Basically Luke Skywalker, you Luke Skywalker was the was the was the basic archetypal hero. But very much in the American ethos of of the hero’s journey. Right? Right. Tony Stark, Thor. If you look at the, you know, the Thor story of the original Thor movie, he was a selfish, narcissistic, you know, sort of demigod. And then he goes down to earth and he is willing to lay down his life for his friends. This is the hero’s journey once again. Huge box office. Suddenly Bob Iger Disney takes it over and they rework all the Marlboro Girls into leftist woke stuff that all the characters are, you know, don’t have flaws because if you’re a leftist, you don’t have any flaws. You don’t have any character weaknesses. You’re perfect, right? They rework, they make Mark Campbell into an angry hermit on an island drinking blue milk out of some weird looking sicko. It was one of the grossest thing I’ve ever seen with those new series. But you need to understand what this really is. It’s an attack on the traditional American America that we grew up with very deep. And this attack on culture, which is very obvious, is so obvious that when Disney starts, when Disney loses money on the last nine of the last ten movies because the public doesn’t want it, the producers at Disney attack the public. Right? Yep. So I want you guys to understand. But energy has already lost. It’s already over for you guys. You want to get your. You want to get back. You want to get to have a chance to get it back in America. You need to become the media. Right now, I can show you how to do it. I understand exactly how they do it. I understand. Like a liberal. I’m one of the few people you can call conservatives that actually thinks like a liberal when it comes to distribution and positioning. I actually I understand all of what they do, and I don’t hate them. I think they’re geniuses in the way they position. But why conservatives don’t pay attention, Not even conservatives. Why just business people see the media, the narrative to their enemies and then wonder why they’ve been put out of business by public policy. Wonder why politicians get in that are crazy. There you go. Look at this guy from Pennsylvania. He can’t talk, but what’s his name is that he’s the tall guy that wore the hoodie at the Senate. Remember the.
Stuar t Turley [01:07:00] Fetterman.
Mark Masters [01:07:01] Fetterman? So here’s a guy goes up against Oz, who’s the Republican? Fetterman can’t speak. God bless him. You know, I understand when he had a stroke. I get it. I mean, I understand. I have compassion for that. I get it. But he’s not qualified to be U.S. senator. He looks like a he looks like you’d see him outside of like a biker bar with topless hookers on a Friday night as the bouncer. That’s what he looks like. Yeah. Obviously, somebody said, you know what we don’t need? We can focus so much on the media. We’re going to get that guy elected. Well, that was a bet.
Stuar t Turley [01:07:35] Somebody lost a bet. It had to get better.
Mark Masters [01:07:38] And some DNC cop gets, as you know. John, come over here. Come over. What? We will both. What do you want? Both. Do you want to be senator?
Stuar t Turley [01:07:47] Let me. I’m trying to get a dollar bill out so I could do it out of trading places.
Mark Masters [01:07:51] What exactly? And how can I run? I can’t even speak. I don’t even know. I’m born to trust, baby, I. Well, you’re a good. You’re a good bouncer. Well, yeah, I mean, I. I protect the girls. You know?
Stuar t Turley [01:08:04] Are you breathing? Yeah, I’m breathing. Yeah.
Mark Masters [01:08:07] Well, you see, John, you don’t really need to speak or to center. No, no. We’ll tell you what to vote for. Here’s the deal. We own the media. We also. We also owned the people that count the votes. So what we’re going to do is we’re going to use you as a cautionary tale. If any of the Democratic candidates, Democratic candidates that run for office anywhere, get an idea they’re going to do that Robert Kennedy thing, the independent thinkers. We’re just going to say, look, we can do we put that guy that can’t talk, that looks like a bouncer and we made him a U.S. senator. We can change the rules so we can wear a hoodie and shorts to the US Senate. You want to go up against us? Nope. The Democratic Party we have today is a post Democratic Party. The Democratic Party we have of today. Is the Communist Party of the 1970s. The Republican Party we have today is the Democratic Party of the 1970s. Right. When I and I and Trump and the centrist represents the the Reagan ethos, they’re the only ones who still sort of represent the Reagan ethos. You know, you got the Republicans, then you have the turtle. Mitch McConnell, you know, they call him the turtle. He’s. I mean, basically, that’s a Democrat.
Stuar t Turley [01:09:20] He earned that one. I got to admit. But, you know, back when I was helping the legislature in Oklahoma, you couldn’t tell the difference between a Democrat and a Republican because everybody cared about, you know, what was happening for the country in the people. But, you know, Mark, I am so excited to get you in front of the energy CEOs, the energy teams, the energy and the farmers, because this story has to get out. One last word here, Mark. Give us your last word. We had about two minutes, so let us know what your last thoughts are.
Mark Masters [01:09:57] Okay. So here’s what here’s my last thoughts. 30, 20 or 30 energy CEOs need to create a coalition that starts or buys an existing media network. TV, radio. Doesn’t matter. Right. I think radio I think I think they need to we need to start a star search to find the next Rush Limbaugh. The next Tucker Carlson. And that’s something I also have in mind to do, which which the American Idol revitalized the American American music industry. I want to do. And I’m going to do an American Idol type star search for the next giant talk host. And it will be a giant international contest where the top 30 will be voted on every week and then the top two will be syndicated by the yours truly. But I also want to start something that’s a baseload energy cut channel, not just a channel, but more than a channel that includes public relations, including it includes documentaries, scripted dramas, you name it, and try to retake a position in the mind of the American public that’s been lost. The way you do that is you save the small farmer, the energy sector, save the small farmer without government intervention, just transferring some of its dollars from PR and lobbying over to saving family farmers. And those family farmers will tell the story of how energy saved them. And guess what? If the agriculture sector and the family farmer tells the stories of the generosity and the heroism of American energy saving them. Right. Guess who can tell the story of agriculture? The story of agriculture can only be told by the energy sector. So the energy sector can tell agriculture’s story of suffering and woe. Right. And the agriculture sector can tell the energy sector story of heroism, heroism and being the benefactor of agriculture. Those two sectors need to fall in love and get married right now. I love it. Energy needs to fall in love and marry the U.S. small farmer. Not I’m not saying the big corporate farms. But cheap food is cheap food. That’s fine. I don’t care. Those two together need to unify. And change overall consensus. And then guess what we’ll do with that media company? Who will be our future senator and and congressional congressmen, congressional candidates for state and local office. The small farmers, the energy sector saved. And we’ll teach them how to do stump speeches. We’ll teach them how to hijack segments on TV shows and create ratings spikes. We will. And we’ll also go into conservative Hollywood and find the top 2000, which I know I’ve got a list of them, the top 2000 conservative Hollywood actors who just like Donald Trump, have market equity. Right. Right. There are people like Tom Selleck out there that if they ran for governor, they went. Yes. Why? For the same reason NBC made out Donald Trump. They gave him a platform. They made him they gave it market equity. That creates earned media. There’s 2000 conservative actors out there. And, you know, I’m not aware of one single one, starting with what’s his name, Scooter from Love Vote. He ran for Congress. And once Sonny Bono ran for Congress, once Donald Trump ran for Congress and run. He was a TV star. Ronald Reagan had 15, was the syndicated talk show host in 1976. 1500 stations nationwide. He ran for office and won. You have to have market equity by being a media figure before you can ever run for office. And we can create the next generation of media figures and from that great market equity for them to create the next generation of state and local, federal elected officials to refashion energy policy and agg policy in this country, to keep energy low and food low so the average lowest income earner can afford to have a life beyond just sufficiency keeping warm and eating. Okay. But that starts with the energy sector realizing the act sectors don’t have the money to do it. You guys do and you’ve already lost. So if you want to start winning and I know how to make you help, you win. Roger Ailes knew how to make people when he’s gone. Andrew Breitbart, good friend of mine, Breitbart.com. He’s not around anymore. I’m one of the few dinosaurs left that knows how to do this because I think like a liberal when it comes to distribution and strategy. But I have Judeo-Christian values, and I think the energy sector could save America right now because America’s already been lost. We live in a post America, right? Right.
Stuar t Turley [01:14:35] We got to do something.
Mark Masters [01:14:37] You don’t have time left. Your lobbyists aren’t doing anything for you. Whatever those lobbyists are doing right now. Why don’t you use that money that you’re paying these PR firms and these lobbying firms? And we’ll put together a company that can reframe the entire debate. Right. Because I’ll tell you what, within weeks of that initiative, going everywhere, the American public will see we’ll get behind these 30 companies offering that year’s worth of free energy assistance to small farmers. They’ll you will have. You won’t even the American public will jump in and start paying off mortgages for every small farmer in America without the energy sector having to ask.
Stuar t Turley [01:15:17] And the goodness of the the anti bird crowd movement people will be buying your products and investing in your company. The correct two and three fold second order magnitude is positive.
Mark Masters [01:15:32] Well, think about it. The ESG excluding energy companies from ETFs. If it if if an energy media company became that popular. Wouldn’t. Those wouldn’t The 175 million Americans seek out the 30 CEOs behind such a media venture and want to find out whose company they run and reward that company? You know, when Rush Limbaugh I’m just going to close with this thought to show you how powerful of voices that speaks on your behalf in an intelligent, lighthearted way, not heavy, lighthearted in the way Rush did, in the way Reagan did. Did Reagan have that victory attitude? We communicate good points, but he’d always have a light point.
Stuar t Turley [01:16:18] Mark, thank you very much for stopping by the podcast. I mean, I had an absolute blast. Thank you. And I cannot wait to talk to you again.
